Learn

Outlined below are the seven lessons in our program. Our curriculum has been reviewed by knowledge experts in entrepreneurship and includes modern day concepts to inspire students. Sign Up via the top-menu to obtain your password, then click the "Lesson One" button to begin.

** If you are unable to access a course (password protected), please sign up to receive your password.**

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► Lesson One: Introduction to Entrepreneurship

Topics:

• What is an Entrepreneur?
• Why be an Entrepreneur?
• How Entrepreneurship has Influenced the U.S.

► Lesson Two: Understanding Opportunities

​Topics:

• Observed or Experienced Needs
• Trends and Niches
• Determining Demand

► Lesson Three: ideating Around Those Opportunities

​Topics:

• Products vs. Services
• Adapting to Needs
• Testing Your Theories

► Lesson Four: Competition and Target Market

​Topics:

• Comparative vs. Absolute Advantage
• Target Market Demographics and Behaviors
• Target Market Geography

► Lesson Five: Understanding Money

​Topics:

• Startup Costs
• Revenue and Expenses
• Financial Statements (Income, Balance Sheet, Cash Flow)

► Lesson Six: Modeling Your Business

​Topics:

• The Business Model Canvas
• Developing a Name
• Legal Considerations

► Lesson Seven: Communicating Your Value Proposition

​​Topics:

• Elements of an Elevator Speech
• The Importance of Visuals and Prototypes
• Communication Skills